Monday, May 10, 2010

What happened to Eve?


In 2007, Eve made her return to the radio after a three year rap hiatus with her single "Tamborine". The high energy Swizz Beatz production got her mediocre airplay on radio stations nationwide and a little bit of video play on MTV and BET. With minimal momentum building, she attempted to release here fourth album "Here I Am". Eve fans were excited to hear what new music the female rapper could put together. Unfortunately the most we ever heard about the album was a tracklist of six songs, five of which were produced by Swizz Beatz, most of which never saw the light of day because of red tape from her label.

On Ludacris' 2010 album release "Battle of the Sexes", Eve reintroduces herself to new listeners with a verse on the "My Chick Bad" remix featuring guests Diamond, Trina and herself. The feature was a good look and has gotten her name more exposure. Rumors are disseminating about Eve's latest efforts to create an album by the name of "Lip Lock".

Can we ever expect a new album release from Eve? Maybe but it will not come anytime soon. Eve will need to organize the business side of her career. At one point she was under four labels, Ruff Ryder, Aftermath, Interscope and Geffen. If she can get the right people to promote her project and deliver quality singles that people want to hear and download, Eve can make the comeback of the decade. However do not be fooled, Eve will never match the success she saw in 2001 from her Scorpion album.

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