I took the liberty of listening to DJ Khaled's new album Victory today.The complete album do not appeal to me but some of the best songs of the album feature a chorus and instrumental from mainscene newcomer Schife.
Schife is a Palm Beach southerner who is just starting to add his own flavor to the hip hop mixing pot. The first time I heard anything from Schife was on "Loco wit the cake", single from Ace Hood's most recent release Ruthless. He did several tracks on that album and all of them rattle the pens on my desk when I listen to them. Listening to those sounds for the first time convinced me that Schife had the potential to be special.
He is most recently responsible for producing and delivering the chorus of street anthem "Put your hands Up" featuring Young Jeezy, Rick Ross, Plies and himself. I can imagine that song being blasted through the windows of a million cars this spring. That song and "Ball" featuring Jim Jones, also featured on DJ Khaled's Victory, are prime examples of what Schife can bring to the table. Every beat he does sounds like a soundtrack to the day of a dirty-south hustler. They're grimy and bass heavy but catchy thanks to Schife's heavy distinctive voice.
Maybe not now but give it some time. You will be hearing more of Schife on more popular records pretty soon. He has taken the course very similar to that of the The Runners so far. He has aligned himself with Khaled and We the Best entertainment in a tactical way. I would not be surprised if we hear some of his music on the biggest upcoming street album of the year Young Jeezy's Thug Motivation's 103.
Best work so far: Jim Jones- Ball, Various Artists- Put your hands up and Ace Hood featuring Birdman- This ***** here
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