"OMG! I love that song with Drake, Kanye, Weezy and Eminem. All the versus are dope and the video is cool. I wish I knew who produced it." -Clueless Music fan
For those of you who have that same wonderment, let me introduce you to young up and coming hip hop producer Boi-1da. This talented producer has been getting his props in the hip hop community for the last year and a half.
In 2006, he was a little known producer that had only worked with artist in Canada like a future superstar by the name of Drake. Boi-1da and Drake's careers have paralleled during both of their rises to fame and success. Boi-1da produced Drake's launch single called "Replacement Girl" that featured R&B singer Trey Songz whom Drake has collaborated with on several occasions.
During the next two years Boi-1da pounded his beat machine into the business, he worked with Canadian rapper Kardinal Official, G-Unit and Drake's future labelmate Lil' Wayne.
In 2009, things started to really take off for Boi-1da when Drake's acclaimed mixtape "So Far Gone" rocketed into unparalleled success. Drake's biggest solo hit to date "Best I ever had" hit the market and drove people crazy with its gratuitous radio play. Also, the another ubiquitous track "Forever" featuring four of the hottest rappers in the game at the time (Drake, Kanye West, Lil' Wayne and Eminem) found its way to the radio and the iPod of every gym mainstay. This track was filled with his now trademark airhorn sound effect.
Since his seemingly sudden rise to stardom, he is complementing all the popular rappers of the present with his unique sound. He continues to work with Drake, evident by listening to Drake's first single off of his debut album called "Over". "Not Afraid", first single off of Eminem's upcoming album "Recovery", was also produced by Boi-1da. It is expected to garner a good amount of radio play. The anthemic song about Eminem's freedom from drug addiction has been described by his music manager Paul Rosenberg as "uplifting".
The road ahead looks very bright and fruitful for Boi-1da. He is young and appears to have a work ethic that brings people accomplishment and monetary rewards. Do not be surprised if he becomes a household name like Timbaland or Pharrell.
Best work so far: Drake feat. Kanye West, Lil' Wayne and Eminem- Forever and Drake- Best I ever had
